An influencer's media kit should be updated regularly, at least once every quarter or every six months, to ensure that the information in it is accurate and up-to-date. This is important because brands use the information in a media kit to make decisions about partnerships, and outdated information can make it seem like you're less active or less engaged than you actually are.
Some of the key pieces of information that should be updated regularly include:
Audience Channel Data
Your followers' demographics may change over time, so it's important to update this information to reflect any changes. This is why using the PartnrUP software is incredibly helpful. We do all the hard work for you! Remember it isn't just whether or not they like the way you make content. You're audience has to align with their target customer personas too! Make it easy for them to validate that is the case.
Social Media Statistics
Your following size and engagement rates can change, so it's important to keep these updated. It doesn't matter if it's slow or steady or you triple in fan count after a viral video. You always want to make sure your reach metrics are accurate. It is often the first stat that marketers look at to see if you fit their profile for a campaign.
Past Brand Collaborations & Campaign Results
As you work with new brands and run new campaigns, it's important to add them to your media kit. Seeing that you have a reputation for working with brands will help them trust that you are worth giving a shot. It is even better if you can share performance wins so that they know, before signing the contract with you that you are going to be a great choice.
Media Coverage & Press Mentions
As you receive new press coverage or media mentions, be sure to add them to your media kit.
Rate card
Your rates may change, or you may offer new types of collaborations. Be sure to have this information on the ready even if you don' want to showcase it directly on the media kit that you share with people on a first contact. Some tools like PartnrUP let you toggle this information on and off so that you can custom price quotes for campaigns based on all the details around the deal.