Finally. Really, though, YouTube has been lightyears ahead of all the other social platforms on letting creators help people get to where they are trying to get to next. Helps that they are part of Google and as a search engine they worry a little bit less about trapping users into their site at all costs.
What does this mean for Linktree and other Link In Bio tools? Only time will tell.
Instagram's new feature allowing users to add up to five links to their profile bios. It is a step towards addresses ongoing demand among businesses and influencers who want to provide a path to purchase and other avenues to guide their followers to content on other social platforms they are active on and websites about the products and services they may be talking about in their content. These links are used for informational and educational purposes and are often used to include affiliate links to help content creators monetize their work on a more consistent basis and not solely reply on brand sponsorships.
Previously, platforms like Instagram and TikTok made it difficult to have more than one link in a bio which provided an opportunity for companies to build easy-to-use landing page builders for creators and business to offer a service that enabled multiple links to be accessed from that sole link in bio.
Other solutions have emerged in more shopping centric ways to help creators and business showcase products and put the consumer in control of deciding where they would want to shop. The ParntrUP CRM for influencers and talent managers is fully integrated with the major affiliate platforms including Amazon, Impact, Share-A-Sale, Rakuten, and CJ. Opening up access to thousands of global retailer and DTC websites to provide links to fans/followers that earn the creator affiliate commissions if something is purchased.
Some might think that Instagram's move to allow multiple links might disrupt the "link in bio" space, I'm more of a believer that creators and businesses will start to use multiple link experience to maximize the value they can bring to their audience.
Tips for maximizing all 5 links in Instagram Bio
- Relevant Product Link: The top link should always be the most timely and relevant to the content you just posted. This could be a link from a brand sponsor or the product you just raved about from your last Sephora haul.
- Merch: If you have custom merchandise or sell other goods and services under your business you might want to share a link to learn more of to that storefront.
- Top Picks at [Retailer]: This is where you should think about products that you really like and that are available for purchase on merchants that can earn you affiliate revenue. Using the PartnrUP Landing page builder you can build a collection of products for sale at a single retailer.
- Shop the Recipe or Look: Have a lot of products that you want people to be able to buy all at once? Use a carting link and bring all the goods into your fan's shopping cart at either Walmart or Amazon with a single click. Don't worry, they didn't purchase it that quickly... but it's there for when they want to cash out. And so do you by earning commissions.
- Other Channels: And now you can use that link-in-bio that you built previously to make it easier for your followers to find you on other channels - don't ditch it all together, use it as one of your five instagram links.
Have other tips on how to maximize the links in bio increase on Instagram?